1. Introduction
Dorset Adventure Park (“we”, “us”, “our”) is committed to protecting and respecting your privacy.
This policy explains how we collect, use, and protect your personal data when you:
- Visit our website
- Make a booking
- Complete a waiver
- Contact us
- Sign up for emails
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you have any questions or concerns after reading this notice, please don’t hesitate to contact us at [email protected]
2. Who We Are
Dorset Waterpark Ltd operates Dorset Adventure Park in Dorset, United Kingdom and is the data controller of your personal data.
Contact details:
Email: [email protected]
Address: Dorset Adventure Park, Arfleet Mill Lakes, Studland Road, Corfe, BH20 5JG
3. The Data We Collect
Information you provide to us
Name
Date of birth
Email address
Telephone number
Booking details
Waiver information and declarations
Emergency contact details
Medical information relevant to participation (voluntarily provided)
Payment data
Payments are processed securely via our booking provider. We do not store full card details.
Technical data
IP address
Browser type and device
Website usage data (via cookies)
4. How We Use Your Data
We use your data to:
Process and manage bookings
Administer waivers and safety requirements
Ensure participants meet age and safety rules
Communicate booking confirmations and updates
Respond to enquiries
We may also use your data to:
Send review requests after your visit
Send news, updates, and offers by email (only where you have opted in)
5. Legal Bases for Processing
We process your data under the following lawful bases:
Contract – to provide your booking and entry
Legal obligation – health & safety, insurance and accounting requirements
Legitimate interests – improving our services and sending post-visit review requests
Consent – for marketing emails and optional medical information
You can withdraw consent at any time.
6. Third-Party Providers
We use trusted third-party providers to deliver our services:
ROLLER– booking system, waivers and customer management
Microsoft 365 – email communications
Mailchimp– newsletters
Payment providers integrated into our booking system
These providers process personal data on our behalf and are required to keep it secure.
7. International Data Transfers
Some of our providers (such as Mailchimp) may process data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place, including:
UK-approved Standard Contractual Clauses
Adequacy decisions where applicable
8. Data Retention
We retain personal data only as long as necessary:
Booking and financial records: up to6 years
Waivers and safety records: in line with legal and insurance requirements
Marketing data: until you unsubscribe or withdraw consent
9. Your Rights
You have the right to:
Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict or object to processing
Request transfer of your data
Withdraw consent at any time
To exercise your rights, contact us at: [email protected]
10. Cookies
Our website uses cookies and similar technologies to improve your experience and understand how our site is used.
We use a cookie consent tool provided by CookieYes, which allows you to:
Accept or reject non-essential cookies
Manage your preferences at any time
For full details, please see our Cookie Policy.
11. Children’s Data
Our services are used by children. Where required, bookings and waivers must be completed by a parent or guardian.
We take appropriate steps to protect children’s personal data.
12. Data Security
We have appropriate security measures in place to prevent your personal data from being lost, misused, or accessed without authorisation.
13. Complaints
If you have concerns about how we handle your data, please contact us first.
You also have the right to complain to the Information Commissioner’s Office (ICO):
https://www.ico.org.uk
14. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated date.
Updated: 1st May 2026